Home > Enterprise 2.0 > Web 2.0 technologies can bring success to companies in many different ways

Web 2.0 technologies can bring success to companies in many different ways

When it came about, Web 2.0 very quickly became a hit for use with social networking sites. However in 2001 people soon realised that this new and ever evolving technology could be used productively. If you were to allow everyone to collaboratively work on creating an encyclopaedia, wouldn’t you have knowledge from all walks of life, and therefore accurate information on everything that ever existed? Although it is debatable if the information found on Wikipedia is entirely accurate, it is constantly being updated and does include some very in-depth information [1].

These days, Wikipedia now has over 16 million articles that have all been written by people voluntarily [1]. This has been seen by many companies as an opportunity to leverage this type of platform and use it within their work places as a knowledge-sharing tool between workers. One of these companies include Nokia.

After seeing a couple of its employees using wiki pages to help them to collaborate on solving product-design problems, as well as an alternative to emailing, Nokia decided to launch an official company wiki that was available to all of its employees. [2]

Following the official launch of the wiki at least 20% (as of 2007, I would assume much more now) are using the wiki to document schedules, project statuses and collaborate on problems and lessons learnt. With the addition of the wiki, Nokia’s cross department communication has improved. [2]

Another company, Dresdner Klienwort have reported that due to using web 2.0 technologies such as wikis’ and blogs as well as instant messaging the companies productivity has significantly increased. It has been recognised that the reduction in emails has reached over 75% as everything is documented on the one wiki page. It has also reduced the job of managing resources which previously took weeks, and now takes a mere 30 seconds to glance over. [2]

Web 2.0 technologies has also brought success to Classic Cookie Company, however in a completely different light.  Back in March of 2008 the company was facing a financial crisis. The owner had tried everything to get the company back on its feet, however Katie (and the company) did not seem to have much left. So as a last resort Katie posted a blog pleading to her loyal customers, and the rest of the world, to come and shop at the bakery so that they could stay open [3].

After emailing it to a few friends and all the subscribers to the blog receiving an email regarding her post, over 3,400 people were alerted of the situation. A local professional home organiser saw the appeal for help and designed and distributed fliers for the bakery. With this attention, the bakery received a flood of customers, and therefore was able to pay their bills. Today, the company is still open and trading successfully [3].

This success story proves that blogs not only help the readers, however when in need the publisher also is rewarded. This company could not see light at the end of the tunnel, however at the end of the day a simple blog post saved it. This goes to show that web 2.0 helps keep communities together and opens paths for companies to network. Katie used a similar approach to the wikinomics business model – Peering, Being Open, Sharing, Acting Global to save her business.

[1] http://en.wikipedia.org/wiki/Wikipedia

[2] http://www.businessweek.com/technology/content/mar2007/tc20070312_476504.htm

[3] http://www.smallcompanybigimage.com/small-business-blog-success-story-power-of-web-cooks-up-sweet-ending/

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Categories: Enterprise 2.0
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  1. August 23, 2010 at 2:14 pm

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